Fresenius Medical Care Sees U.S. Plans for Kidney Disease as Positive
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What started as a local "edutainment" (education and entertainment) has grown into a global kidney initiative. With the help of a key hero character, the Kidney Kid Initiative educates children and their parents/guardians about their kidneys through eye-catching and interactive media, materials, and activities.
The Kidney Kid Kit is packed with lots of fun items to help keep kids engaged in healthy behaviors. Your kids will turn into Kidney Kids right before your eyes with a mask, cape, bag, a jump rope, and we will fill their afternoon with comics, stickers, and a fun activity book.
We have a responsibility to take a lead role in chronic kidney disease (CKD) awareness and prevention. Kidney health awareness should start early to help prevent obesity, diabetes, and hypertension, which are the main precursors to kidney disease.