Fresenius Medical Care Sees U.S. Plans for Kidney Disease as Positive
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What started as a local "edutainment" (education and entertainment) has grown into a global kidney initiative. With the help of a key hero character, the Kidney Kid Initiative educates children and their parents/guardians about their kidneys through eye-catching and interactive media, materials, and activities.
We have a responsibility to take a lead role in chronic kidney disease (CKD) awareness and prevention. Kidney health awareness should start early to help prevent obesity, diabetes, and hypertension, which are the main precursors to kidney disease.